Sunny Lab Branding

Client

Personal

Studio

Personal

Role

Design,Motion,Visual Identity

Sunny lab is an exploration into my personal branding. Drawing from the ethos of retro mascots, the visual system synthesizes 2D illustrations and 3D form, anchored by a playful motion language. Centered on the typeface Bagor, the identity utilizes its dense, curved forms to create a graphic language that is structural yet fluid.

Designer

Sunny Xinyu

Motion Designer

Sunny Xinyu

Sunny Lab Branding

Client

Personal

Studio

Personal

Role

Design,Motion,Visual Identity

Sunny lab is an exploration into my personal branding. Drawing from the ethos of retro mascots, the visual system synthesizes 2D illustrations and 3D form, anchored by a playful motion language. Centered on the typeface Bagor, the identity utilizes its dense, curved forms to create a graphic language that is structural yet fluid.

Designer

Sunny Xinyu

Motion Designer

Sunny Xinyu

Sunny Lab Branding

Client

Personal

Studio

Personal

Role

Design,Motion,Visual Identity

Sunny lab is an exploration into my personal branding. Drawing from the ethos of retro mascots, the visual system synthesizes 2D illustrations and 3D form, anchored by a playful motion language. Centered on the typeface Bagor, the identity utilizes its dense, curved forms to create a graphic language that is structural yet fluid.

Designer

Sunny Xinyu

Motion Designer

Sunny Xinyu