Sunny Lab Branding
Client
Personal
Studio
Personal
Role
Design,Motion,Visual Identity
Sunny lab is an exploration into my personal branding. Drawing from the ethos of retro mascots, the visual system synthesizes 2D illustrations and 3D form, anchored by a playful motion language. Centered on the typeface Bagor, the identity utilizes its dense, curved forms to create a graphic language that is structural yet fluid.
Designer
Sunny Xinyu
Motion Designer
Sunny Xinyu
Sunny Lab Branding
Client
Personal
Studio
Personal
Role
Design,Motion,Visual Identity
Sunny lab is an exploration into my personal branding. Drawing from the ethos of retro mascots, the visual system synthesizes 2D illustrations and 3D form, anchored by a playful motion language. Centered on the typeface Bagor, the identity utilizes its dense, curved forms to create a graphic language that is structural yet fluid.
Designer
Sunny Xinyu
Motion Designer
Sunny Xinyu
Sunny Lab Branding
Client
Personal
Studio
Personal
Role
Design,Motion,Visual Identity
Sunny lab is an exploration into my personal branding. Drawing from the ethos of retro mascots, the visual system synthesizes 2D illustrations and 3D form, anchored by a playful motion language. Centered on the typeface Bagor, the identity utilizes its dense, curved forms to create a graphic language that is structural yet fluid.
Designer
Sunny Xinyu
Motion Designer
Sunny Xinyu








